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The
desire to reduce pedestrian injuries, restore childhood mobility,
improve basic health, and reduce automobile traffic near schools have
inspired a wide variety of programs that share the name "Safe
Routes to School". Safe Routes to School projects have emerged from concerned
communities around the country, sometimes under different names.
They have often been inspired by the experiences of similar
programs in other countries. This paper includes details and contact
information for a sampling of programs in the U.S.
Several
components must come together to create a Safe Routes to School program.
Program activities can generally be grouped under these four broad
approaches:
·
The Dedicated Resource Model
·
The Engineering Model
·
The Enforcement Model
·
The Encouragement/Education Model
Most
programs focus on one model, but use elements of other models for a
holistic approach. This discussion highlights the differences between
the models in order to help proponents of Safe Routes think methodically
about what they are doing, and why they are doing it. This means
distinguishing between Ends and
Means — or Goals and Methods.
For instance, traffic calming is a method; the goal is reducing
child crashes around schools, and encouraging cycling and walking.
The
Dedicated Resource Model
The
Dedicated Resource Model centers on a policy mandate to fund local Safe
Routes to School programs. The best example of the Dedicated Resource
Model is California’s legislation dedicating one third of the federal
Surface Transportation Safety set-aside to local Safe Routes to School
programs. Funding a range of well thought out Safe Routes projects at
the local level encourages innovation in engineering, education and
enforcement campaigns to change reckless motorist behavior. Funding is
the basis of Engineering, Enforcement, and Education/Encouragement
programs.
For
advocates, creating dedicated resources for Safe Routes to School
programs is probably the biggest bang per advocacy resources invested. A
handful of advocates in California won $20 million a year for local Safe
Routes programs. This is an extraordinarily effective way of using
limited time and resources.
Program Goals
1.
Create a guaranteed level of federal or state funding for local
engineering, education and enforcement programs to provide a safer
pedestrian environment around schools.
2.
Change motorist behavior, especially speeding and reckless
driving near schools.
3.
Reduce child pedestrian and cycling crashes, and encourage
cycling and walking to schools throughout the state.
Program Methods
1.
Create legislation at federal, state or local level guaranteeing
significant levels of funding for Safe Routes programs, generally
focused on facilities.
2.
Win funding, without legislation, from existing safety and
transportation funds. (Examples are federal 402 safety funds and federal
Transportation Enhancement funds.)
Public and Governmental
Participation and Funding
- Must
eventually include the active support of state or local elected
officials or government agencies, including effective implementation
plans.
- Can
be initiated by civic groups, advocates, schools or government
agency.
- Likely
to involve extensive coalition building among a broad list of
proponents from health, education, safety, public interest and local
government organizations.
- Government
Funding Level: (Very High) Generates funding for other projects.
Advocacy Requirements
- Advocacy
Funding Level to successfully initiate: (High) $75,000 for
legislation. As low as $5,000 for 402 safety grants.
- Advocacy
Experience Needed for legislation: (Very High) Extensive organizing
experience.
- Advocacy
Experience Needed for 402 and other readily identifiable safety
funds: (Moderate).
Scale
Most
suitable for federal, state, city or county level. Could be implemented
on regional, big, small city or local levels with large government
commitment.
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The
Engineering Model
Overview and Background
The
Engineering Model is fundamentally based on providing safe facilities
for cyclists and pedestrians, and changing the behavior of motorists
through changes in street design. This
model can be coupled with increased enforcement, especially of speed
limits, and increased safety education for motorists — for instance
“Kill Your Speed Not a Child” marketing. Many engineering based
programs also employ education and enforcement strategies.
In
1978, the town of Odense in Denmark launched “Safe Routes to School”
to combat a child fatality rate that was the highest in Western Europe.
The Odense project included an extensive, and carefully crafted
community planning process. The process was based around surveying
parents and children and consensus building sessions. The goal of the
planning was to generate new ideas and solutions. More subtly, it was
intended to win community agreement for the kind of major traffic
calming engineering needed to significantly reduce crashes around
schools. It worked. Within a year of the redesign of streets around
schools using speed humps, traffic circles, and wider sidewalks, child
pedestrian crashes in small town Odense plummeted from 10 to 2 a year.
Safe
Routes to School in Britain, Germany, Holland, the Bronx (NY), and
Arlington (VA) are examples of the Engineering Model for Safe Routes.
Program
Goals
- Measurably
reduce crashes, injuries and deaths involving child pedestrians or
cyclists near schools.
- Create
congenial and safe walking and/or cycling routes on primary travel
corridors to and from schools so as to measurably increase the share
of children walking and cycling to school.
Program Methods
PRIMARY
1.
Use changes in the physical environment near schools —
primarily traffic-calming engineering — to slow motor vehicle speeds,
and reduce the exposure of child pedestrians to turning and backing
vehicles.
SECONDARY/OPTIONAL
- Use
community-based planning techniques to create consensus on facility
improvements.
- Include
Walking School Bus, group rides and other public events to increase
political and community support for constructing traffic calming and
pedestrian improvements.
- Include
increased police traffic enforcement.
Public and Governmental
Participation and Funding
o
Can be initiated by civic groups, advocates, schools or
government agencies.
o
Must eventually include the active participation and
funding of transportation agency.
o
Government Funding: (High) $100,000 minimum capital and
planning cost per school.
Advocacy Requirements
o
Project Funding Level: (High) $50,000 advocacy funding
level to successfully initiate.
o
Advocacy Experience Needed: (High) experienced advocacy
and organizing experience
Scale
Most
suitable for city or county level.
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The
Enforcement Model
Overview and Background
Numerous
police departments across the country have child traffic safety
campaigns. Some are called Safe Routes to School. Typically the police
use crash maps to find schools with the highest number of children
struck by cars. Police enforcement is assigned accordingly. Many
enforcement campaigns also include police visits to schools where
children are educated on safe cycling and walking and given safety
literature and prizes. Enforcement campaigns are often a short term
response to community anger after children are killed and injured. More
effective campaigns are usually part of a broader, sustained traffic
enforcement strategy.
Program Goals
1.
Reduce child pedestrian and cycling crashes.
Program Methods
PRIMARY
1.
Change motorist behavior through increased traffic enforcement.
2.
Increased police traffic enforcement; especially during school
hours. Typically less than one month in duration.
SECONDARY/OPTIONAL
a.
Educate children and parents in safer cycling and walking
practices. Modify child and parent behavior to improve cycling and
walking safety. Ironically, this some times results in discouraging
children cycling and walking due to the severe nature of police traffic
safety information.
b.
Can include media campaign with “Get Tough” message to
motorists.
Public and Governmental
Participation and Funding
1.
Must include some commitment by police department or highest
level of political support.
Advocacy Requirements
- Advocacy
Funding Level to successfully Initiate: (Low) $2,500.
- Advocacy
Experience Needed: (Medium to low)
Funding Requirements
1.
Employs existing police resources. Unknown opportunity cost.
Scale
Most
suitable for city or county level.
Top
The
Encouragement/Education Model
Overview and Background
Encouragement
and Education programs focus on altering the attitudes and behavior of
children, often with outreach to parents and guardians as well.
Encouragement
campaigns are the cheapest, quickest and easiest way for non-government
organizations to direct public and political attention to walking and
cycling to school. Encouragement
typically takes the form of Walking School Buses, group rides, contests
and special events. These
can be accompanied by marketing and behavioral change methods ranging
from coloring books and prizes for kids, to street fairs,
meetings and brochures targeting parents.
It is often easier to get volunteers to help out for a special
event or even once a month for a Walk to School day, than to get people
to do it daily or even weekly.
Encouragement campaigns can be developed into a consensus
building and marketing tools to win increased community, political and
governmental support for traffic calming and increased police
enforcement and engineering changes.
Education
programs are similar to Encouragement programs, but have a stronger
focus on changing the individual behavior of children.
These tend to be public safety campaigns that focus on harm
reduction techniques, such as helmet usage
Although the programs could include information on pedestrian
safety, typically the programs focus on bicycling.
Program Goals
PRIMARY
- Encourage
walking and cycling to school. Could be measurable increases.
- Educate
children about safe walking and bicycling practices.
SECONDARY
- Win
safer walking and cycling corridors at some point in future.
Program Methods
PRIMARY
1.
Walking School Buses, group bicycling and a variety of
encouragement literature targeted at children and their parents.
2.
Certified instructors or volunteers give classroom sessions on
bicycle and pedestrian safety, health and environment.
SECONDARY/OPTIONAL
- Public
awareness campaign and outreach to press, community and political
leaders.
Public and Governmental
Participation and Funding
- Can
include the active participation of and funding from government
agencies.
- Can
be initiated and conducted by civic group, advocates, school or
government agency.
- Governmental
participation can include police officers as part of the training
process.
- Government
funding: Not required. Could be millions of dollars for
comprehensive campaign.
Advocacy Requirements
- Encouragement.
Advocacy Funding Level to successfully initiate: (Low) $5,000.
- Encouragement.
Advocacy Experience needed: (Low)
- Education.
Funding for training and volunteers: (Medium) around $100,000.
- Education.
Funding for instructors and organized activities: (Medium-Low)
$50,000.
- Education.
Advocacy experience needed: (High) Knowledge of safety and
curriculum requirements.
Scale
Most
suitable for city or county level. Could be implemented on
regional, big, small city or local levels with large government
commitment.
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