|
The
Alliance for Clean Air and Transportation – a unique partnership of
road builders, the transit industry and auto industries, environmental
and community groups, and transportation agencies – has launched the
National Cooperative Commuter Choice Marketing initiative to help make
non-taxable transit and commuter benefits widely available.
Maryland DOT, Illinois DOT, EPA,
and others have invested over $1.4 million to create and launch three
commuter-oriented, 30-second TV ads; employer-directed print ads
appropriate for distribution anywhere in the nation; a media/organizing
toolkit; and other research-based public education and marketing
materials. TV spots encourage transit riders to become advocates for
employer-supported transit benefits, and stress that commuter choice
saves employees money, reduces commuter stress, and provides a tax break
for their employers. These spots first aired in Baltimore in September
and October.
Commuter
Choice is designed to offer customized regional marketing, and links to
local and national benefit service providers, transit agencies, and
program advocates. In addition, national coverage for one-stop,
outsourced administration and marketing of these benefit programs is
available through a new website developed by the Association for
Commuter Transportation, www.commuterchoice.com
, which also offers more details on the marketing campaign. View all
three TV ads at: http://www.commuterchoicemaryland.com/home/media.html
. For a sample video
cassette, and to find out how your region can gain access to these
exciting new marketing tools for Commuter Choice, contact Melinda
Schnare, Executive Secretariat of Clean Air and Transportation,
at 301-272-2428 or MSchnare@equals3.com
.
Michael Replogle is an officer of Clean Air
and Transportation, Environmental Defense and can be reached at
202/387-3500, michaelr@environmentaldefense.org
.
|
Current Table
